Ryan Collis, Senior Director of Marketing at PepsiCo's Mountain Dew, talks about tapping into their cult social following to choose their next drink flavor. Adweek >>

Denny's CMO John Dillon explains how they partnered with Snapchat and YouTube for their biggest digital campaign to date. Digiday >>

Mark Aikman, GM of Marketing Services at Mercedes-Benz’s Smart USA, shares how they’re linking Pokemon Go and Snapchat to target millennials. Adweek >>

Frito-Lay's Senior Director of Marketing, Jeannie Cho, talks about the brand's digital museum where fans can submit photos of their unique Cheetos shapes via social media. Brandchannel >>

Edgewell's Schick partnered with a comic artist to create real-time sketches of online persona Robot Razor in situations presented by their fans on Twitter. Mobile Marketer >>

Yum! Brands' Pizza Hut announced plans to use Facebook Messenger and Twitter chat bots for online ordering. Business Insider >>

The Coca-Cola Company is teaming up with social media influencers to ask fans to define success via #ThatsGold to promote the Olympics. Mobile Marketer >>

Hyundai Motor released a new film series on their YouTube channel to promote their "Driven by Optimism" campaign. The Drum >>

NBC partnered with BuzzFeed and YouTube influencers to create engaging content for their Olympics Snapchat Discover channel. Digiday >>

Vitaminwater is encouraging viewers to upload a photo or video of themselves trying something new on social for their #beatryathlete Olympics initiative. Mobile Marketer >>

BBVA Compass needs a Social Media Specialist to develop and execute their social media community engagement and customer experience strategy. (Houston, TX) BBVA Compass Careers >>

GoDaddy is hiring a Senior VP of Brand Marketing to develop customer communications and build brand strategy. (Scottsdale, AZ) GoDaddy Careers >>

Pearson Education is looking for an experienced Social Media Manager to develop innovative campaigns in the education space. (Boston, MA) Pearson Careers >>

Cargill needs a Social Media Content Producer to create and measure the performance of visual content on the company's social channels, corporate internet, intranet sites, and print publications. (Wayzata, MN) Cargill Jobs >>

Ford Motor Company is hiring a Social Media Marketing Strategist to work with their marketing team and partners to engage with customers, tap into social listening, and activate communities on emerging platforms. (Dearborn, MI) Ford Jobs >>

Frontier Communications is looking for a Social Media Community Specialist to develop and oversee communities and drive engagement across social networks. (Everett, WA) Frontier Careers >>

Caesars Entertainment needs a Social Media Specialist to drive research and awareness of effective social media campaigns. (Las Vegas, NV) Caesars Entertainment Jobs >>

Cisco is hiring a Digital Media Specialist to support development and execution of digital and social strategies for the company. (San Jose, CA) Cisco Jobs >>

Chad Parizman, former Director of Convergent Media at Scripps Networks, is now Head of Social Media and Digital Communications at Pfizer. LinkedIn >>

Athena Health has welcomed Carissa O'Brien as their new Director of Social Media. LinkedIn >>