David Marine, VP of Brand Engagement at Coldwell Banker Real Estate, shares how their YouTube series, Home Field Advantage, gives fans an inside look at the homes of baseball stars. Brandchannel >>

IHOP SVP of Marketing Kirk Thompson explains how the restaurant’s social strategy is turning them into a "lifestyle brand". Digiday >>

General Mills CMO Ann Simonds explains why the food company is engaging customers on Snapchat. The Drum >>

Hostess' CMO, Burke Raine, discusses how the brand is revitalizing itself for millennial parents through social. Brandchannel >>

Red Bull created a Snapchat filter to promote the first day of summer and their new Summer Edition flavor. Mobile Marketer >>

LEGO is leveraging YouTube marketing, dedicated Twitter accounts, and user-generated content to strengthen their global brand presence in social media. Social Times >>

Toyota purchased a promoted thread on Reddit and received surprising responses. Digiday >>

Michael Kors created a Snapchat filter for viewers to test out virtual sunglasses. Luxury Daily >>

Starbucks created mobile quizzes for Facebook users to identify which coffee drinks best suit their personalities. Mobile Marketer >>

1-800-Flowers is seeing high engagement among their younger audiences with their Facebook Messenger bot. Digiday >>

AMD is looking for a Corporate Communications Manager to lead internal and executive communication strategy, development, and execution. (Austin, TX) LinkedIn >>

Toll Brothers is hiring a Social Media Specialist to help develop strategies to engage customers, grow their audience, and build brand awareness. (Horsham, PA) Toll Careers >>

IBM is looking for an Influencer Marketing Strategist to leverage social tools to identify influencers around key topic areas. (Austin, TX) IBM Jobs >>

Overstock.com is hiring a Director of Social Media to manage the execution of strategic social and digital initiatives. (Cottonwood Heights, UT) Overstock Careers >>

Sage needs a Social Media Marketing Manager to plan, develop, execute, and measure social media marketing programs. (Atlanta, GA) Sage Careers >>

eBay is looking for a Content Strategist to lead content curation, marketing efforts, and to help produce engaging customer service content. (San Jose, CA) eBay Jobs >>

Hallmark is hiring a Graphic Design and Social Media Specialist to develop social content strategy and deliver measurable results from social efforts. (Kansas City, MO) Hallmark Careers >>

REI needs a Director of Digital Media and Content Strategy to lead development, execution, and measurement of marketing, content, and community strategies. (Kent, WA) REI Careers >>

Muriel Mathis has been promoted to the new Director of Global Communication at Trend Micro. LinkedIn >>

Valspar has promoted Isabel Bartig as their new Marketing Communications Specialist. LinkedIn >>