MORNING SCOOP

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more.

LEADERSHIP COMMUNICATIONS

Meredith’s Jill Davison: ‘No better time for us to have an impact’

The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.

MEDIA RELATIONS

4 tactics for successful pitching

Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.

A DAY IN THE LIFE

How Shift Communication’s Rick Murray stays ahead of the curve

Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change.

PR DAILY AWARDS

Announcing PR Daily’s 2019 Nonprofit PR Awards winners

Check out these top-notch nonprofit communicators.

SOCIAL MEDIA

Infographic: How to combine email and social media efforts

Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.

SOCIAL MEDIA

8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

SPEECHWRITING

5 presentation lessons from Toastmasters’ top speaker

Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.

RAGAN AWARDS

Don’t miss this week’s Top Women in Communications Awards entry deadline

Nominate your influential female colleagues—or yourself—by this Friday, Nov. 8.

RAGAN CONFERENCE ALERT

Make sure your content tells a strong story

Learn how at Ragan’s Writing & Content Creation Conference in NYC.

WRITING & EDITING

Get creative: 5 ways to revive your writing

Is your love of writing on the ropes? Here are some fun ways to boost your skills.

MARKETING

5 ways to create your own video studio

After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro.

EMPLOYEE ENGAGEMENT

How to motivate the muddled majority of your workforce

Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance.

SOCIAL MEDIA

Infographic: Social media etiquette for brand managers

Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.