APRIL 1, 2022

New Software Guides Car Dealers Through Unfamiliar Territory

“Acquiring inventory is the No.1 challenge facing dealers today, and will be for some time to come,” says vAuto founder Dale Pollak.

Lessons From the Microchip Shortage

It’s important to understand that today’s supply-chain woes are symptoms of a deeper issue: lackluster innovation.

Enhancing Aftersales eCommerce Approach to Increase Service Lane Benefits
Megan Gaddis, Aftersales eCommerce Head walks through the journey to completely overhaul their online strategy, and how they are using online sales to find new customers, increase CX and transition them to loyal service lane customers. Register before 4/15 and receive 2 tickets for the price of 1. Register at https://tlsummits.com

Infiniti’s ‘Band Recital’ Ad Hits Right Notes With Viewers

The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance. Perhaps ironically, iSpot’s Ace Metrix survey data finds that viewers cited “soothing” as the top emotional response.

Volvo Makes Strong Electric Play With C40, XC60 Recharge BEVs

A half-dozen of Volvo’s 60- and 90-Series plug-in hybrid models with improved powertrains and larger batteries for significantly longer EV range will be available mid-2022.

Washington State Adopts Nation’s Earliest ICE-Phaseout Target

The 2030 target, aimed at phasing out the sale, purchase or registration of new cars powered by gasoline or diesel engines, is the nation’s earliest – coming five years ahead of 2035 deadlines established by California, New York and Massachusetts.

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