With Mark Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on. Additional coverage: - Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic.
- PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.
- As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
- Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.
- From sister site, WorkLife: WTF is conscious unbossing?
Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about - Showcase your innovative use of AI and put your work in front of judges at Uber, KINESSO, Amazon and more with the Digiday AI Awards. Explore this year's categories and enter by July 18 to save.
- For publishers like Texas Monthly and Axios, implementing a modern engagement strategy means investing in systems that combine personalization, automation and data collection across owned channels. Sponsored by Marigold.
- AI integration is not a one-time project, but an ongoing journey of testing, learning and refining. Sponsored by Nexxen.
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| | | | | With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on. | | |
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howdy! | | | | | Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year. | | |
| Advertisement |  | | |
| | | | | When teams are misaligned, they can incur hidden costs, including slow campaign rollouts, duplicated work and scattered feedback. Join this virtual event for practical insights into collaboration tools, real use cases and more. | | |
howdy! | | | | | Chip Jessop, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May 27 as its first head of programmatic. | | |
| | | | | The publishers best prepared for the age of AI are taking proactive measures, including knowing the copyright challenges, using real-world strategies to protect their content and, most importantly, safeguarding journalistic integrity. | | |
howdy! | | | | | As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites. | | |
| Advertisement |  | | |
| | | | | As marketers use incremental fixes — like new templates, quicker workflows or AI tools — to bridge gaps, they rarely solve system-wide issues. A connected, end-to-end creative supply chain is the supportive system teams need. | | |
howdy! | | | | | The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market. | | |
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