In four years, Condé Nast wants to have a third of its revenue come from print and digital advertising; another third from a video business that spans licensing and advertising; the final third from readers through the likes of e-commerce and subscriptions. Read more below about the woman part of leading that charge. Other things to know about | |
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| | From the emergence of social media to the unbundling of the publisher model, there’s not much this industry can kick up that the Natalia Gamero del Castillo — Condé Nast’s first managing director in Europe — hasn’t already faced in some shape or form. | |
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howdy! | | With 1 billion active users, TikTok is hunting for people who can help introduce its ad platform to SMBs. | |
| | For a significant number of publishers, audiences represent an age in which it makes sense for the publication’s readership to become its viewership. | |
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howdy! | | After the social unrest of 2020, a minority and woman-owned media company talks about the importance of diversity in advertising a year later. | |
| | In a privacy-forward world, the concept of image streaming provides a foundation for contextual advertising. | |
howdy! | | The Future of TV Briefing this week looks at how IGTV fits into Instagram’s expanded video platform more than three years after its introduction. | |
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| | Marketers like the team at Aetna are tracking the rise of the “digital senior” and they’re making changes to their TV strategies to meet older audiences in online spaces. | |
howdy! | | By working with fans of the brand on content ideas that they’re already creating based on how they feel about the chain, the company is hoping to more organically connect with consumers. | |
howdy! | | Trusted Media Brands just recently acquired Jukin Media. Here’s a look at what its strategy looks like — and what channels are set to expand first. | |
| | Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark. |
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