In a year crammed with arresting news images, local broadcaster Tegna has started to leverage photos and videos shot by its audience. Over the past five months, the station's reporters and producers have been combing through audience-submitted photos and videos that have been uploaded their CMS using a feature in their stations’ mobile apps called Near Me. Since its launch in May, the stations combined have received hundreds of thousands of submissions of everything from forest fires in Washington state to hurricanes in New Orleans. In the process, Near Me has quickly become one of Tegna’s most popular mobile products. Read more below. Other things to know about - New data from 100 million streaming households around the globe reveals major regional differences when it comes to smart TV adoption and ad strategy. Sponsored by Samsung Ads.
- Join Havas, Digitias, Adelphic and more at the second annual Programmatic Advertising Summit to discover what’s in store for the future of identity resolution and omnichannel measurement, while learning how best to fuel professional growth and development in the programmatic industry. Sign up now. Sponsored by Viant.
| | |
|
| Top Stories |  |
|
| Future of Work | | | | Tegna has received hundreds of thousands of user-submitted videos and photos which it says have been used to drive further reporting. | | |
|
howdy! | Subscriptions | | | | Inc. is testing a new reader engagement avenue of making its top editorial talent accessible to audiences and fans via texting. | | |
| Sponsored by Facebook Gaming | | | | Brands that run app campaigns are beginning to find AI tools to be an efficient approach to streamlining time-consuming tasks while unlocking new growth potential. | | |
| Advertisement |  | | |
howdy! | Advertising and Apple | | | | Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. | | |
| Sponsored by Sitecore | | | | Marketers are developing content strategies that are designed for continuous improvement and optimization, that embrace personalization from the outset and that meet the demands of more customer segments. | | |
howdy! | Content & Commerce | | | | TikTok and Shopify announced that Shopify merchants can now create and run TikTok campaigns from directly within the Shopify dashboard. | | |
| Advertisement |  | | |
| Sponsored by OAREX | | | | In a year of federal loans and extended deal terms, plus massive shifts in revenue and market stability, this report highlights the payment trends that have worked for publishers — and the ones that have not. Download now for vital insights into how to identify reliable partners — ones that pay on time. | | |
howdy! | Advertising and Apple | | | | The coalition of trade bodies allege Apple’s upcoming changes, related to its identifier for advertisers, are a sign of it leveraging its dominant position to distort competition. | | |
howdy! | Marketing on TikTok | | | | TikTok could emerge as one of the unlikely winners during the end-of- year scramble from advertisers to dump as much of their media dollars as possible. | | |
| Publishing in the Platform Era | | | | One of The 74's central focuses before the pandemic was the achievement gap in America's education system. |
|
|
