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| NewFronts | May 11, 2017 | | Your daily dispatch from the DCNF |
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Sony’s Astronauts Wanted and Rumble Yard Focus Heavily on Gen Z in Their Joint Pitch to Marketers More than a dozen shows aimed at a younger audience By Marty Swant With a slate of more than a dozen new digital shows, two Sony Music Entertainment sister companies, Astronauts Wanted and Rumble Yard (formerly Sony Music Originals), are hoping to catch the attention of advertisers interested in reaching younger audiences and music fans. At an event on Wednesday evening at Sony Music's headquarters in New York,...
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This Health Website Is Charging Advertisers Up to $4 Per Video View HealthiNation is focused on targeted content By Christopher Heine HealthiNation only has around 1 million monthly users for its proprietary web properties, but its other numbers would more than likely impress folks from the digital advertising world. For instance, via content distribution partner CNN, the New York-based web publisher claims to regularly reach 25 million viewers. What's more, pharmaceutical advertisers, according to HealthiNation CEO...
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Business Insider’s First NewFronts Presentation Will Bring Its Popular Videos to Life It will also emphasize its extensive branded content production By Sami Main Business Insider, a digital media company celebrating its 10th anniversary this year, will show potential ad partners the different audiences its built during that time. The site covers topics from travel and entertainment to finance reports and tech news across more than six verticals; on its Insider site, readers can find everything from lifehacks and...
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How YouTube Red Laid the Groundwork for Google’s Ad-Supported Videos Initiative Chief business officer Robert Kyncl dishes on his latest project By Christopher Heine Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...
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Entrepreneur Network Wants to Inspire and Educate the Next Generation of Business Leaders With programs that cover the people behind the companies By A.J. Katz Entrepreneur Media presented a new, diverse slate of digital video programming this morning at its first NewFront presentation, which was held at the Samsung 837 building in New York. Entrepreneur worked with YouTube to launch the multichannel Entrepreneur Network in 2016. The brand's digital series target both millennials and Gen Xers, male and female, with...
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Studio71 Announces New Programs From Top Creators and Affirms Dedication to Brand Safety Shows from Lilly Singh, Dwayne Johnson and Rhett and Link By Sami Main Studio71, which says it creates "must-see-TV for a non-TV viewing audience," chose to stream its NewFronts presentation this year. The entire presentation clocked in at just over four minutes, and for each stream of the video, Studio71 is contributing to We.org. With over 7 billion monthly video views to date, Studio71 announced multiple new series...
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Scripps-Owned Newsy Will Produce a 2-Hour Daily News Show and 3 New Series Mizzou journalism school helped get Newsy off the ground in 2008 By Chris Ariens As it approaches its ninth anniversary, video news network Newsy has ambitious plans for the future, even as it honors its J-school roots. At its NewFronts presentation on Monday, Newsy announced three new series, a new two-hour live news show, several new advertising deals and a new partnership with data-management platform Tru Optik that will...
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