MediaMath is in talks with several parties over a potential exit with a number of outcomes in prospect including either Magnite or a private equity group ending up as the eventual acquirers of one of the most established names in ad tech, according to sources. Read more below. Other things to know about | | |
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| Top Stories |  | | Photo Credit: Ivy Liu |
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| | | | | MediaMath is exploring its future, a potential sale to either Magnite or private equity are on the table. | | |
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howdy! | | | | | In 2020, Twitter had over 2 billion tweets about video games — a 75% increase year-over-year, according to Rishi Chadha, Twitter’s global head of gaming content partnerships. | | |
| | | | | CTV is merging the high-impact brand presence associated with linear TV with the measurable, actionable moments that digital engagement tends to foreground. | | |
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howdy! | | | | | The program aims to train agencies on how best to quantify the value their clients get by advertising on it. | | |
| | | | | From Glossy: The speed at which fashion and beauty brands bring new products to market has become a critical factor of success. | | |
howdy! | | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. | | |
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| | | | | Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers. | | |
howdy! | | | | | After ten months of executing their gameplans, publishers’ confidence in their ability to target and measure ads has not improved. | | |
howdy! | | | | | To get a sense of what’s to come and what marketers are thinking about for the last gasp of 2021, Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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