Southampton Football Club’s brand trust jumps from 13% to 47% Our latest case study features Southampton F.C. Head of Partnership Marketing Charlie Read and his team's responsible disruption strategy.
ClickZ Daily: May 23, 2022 |
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| Good morning! Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting company Sportsbet.io. We spoke with Southampton F.C. Head of Partnership Marketing Charlie Read, Sportsbet.io Director Joe McCallum, and Head of Partnerships Richard Barnwell to discuss how they embraced responsible disruption to provide an authentic message about safe gambling practices, increasing brand trust in the process from 13 percent to 47 percent. |
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Brand awareness Benjamin Broomfield |
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| | Account-based marketing Kamaljeet Kalsi and Elizabeth Roscoe Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read more |
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| Brand awareness Kamaljeet Kalsi Key factors CMOs need to know and consider for a successful strategy Read more |
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| Digital Leaders Kamaljeet Kalsi "The main KPI for me is having an inspired team because that is when you produce stellar work" Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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