Southwest axes pay to avoid furloughs; The path to purpose; CEOs take responsibility for worker well-being; Tips for finding promotion during WFH; and more

DAILY SCOOP

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.

PR INDUSTRY

Purpose-driven communication is hard: ‘There are no short-cuts’

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities.

RESEARCH SNAPSHOT

Report: How investing in employees bolsters the bottom line

Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.

REMOTE CULTURE

How to stand out—and be rewarded—when working remotely

Follow the 3 R’s to make sure your accomplishments are noticed and that your hard work turns into recognition and promotion.

BRAND JOURNALISM

How PR pros can harness the power of podcasts during COVID-19

The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.

CONTENT MARKETING

How COVID-19 made concise messaging even more crucial

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.

DAILY SCOOP

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.

LEADERSHIP COMMUNICATIONS

Glassdoor’s senior vice president of comms: ‘Never stop learning’

The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.

COVID-19

Guidance for managing employee relations during COVID-19

A lawyer shares advice for engaging employees and protecting your business during these difficult days.

RAGAN AWARDS

Announcing Ragan’s 2020 Top Women in Communications Awards

Nominate the inspiring women you work with—or yourself. The entry deadline is Friday, Nov. 13.

DAILY SCOOP

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.

SOCIAL MEDIA

How to tap the power of Pinterest

With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.

VISUAL & VIDEO COMMUNICATIONS

How to maximize video production on a tight budget

Minimalism is hot right now. Here’s how to produce or enhance your next piece for a pittance.

A DAY IN THE LIFE

How Kelley Kronenberg’s Michelle Martinez Reyes sees silver linings in WFH

As many in the industry adjust to a new work/life balance and 100% remote work, some are enjoying the chance to reconnect with home and family.