DAILY SCOOP

Netflix creates more confusion, Google’s AI costs company $100M and more

Plus: Twitter rolls out 4,000 character tweets.

CRISIS COMMUNICATIONS

Southwest’s chief administration & communications officer on December disruption

Linda Rutherford speaks on the airline’s communications response to Christmas travel issues.

BRANDING

What to watch for during 2023’s Super Bowl commercials

Nostalgia is set to be a major part of this year’s slate of ads.

CAREER LADDER

Communicators are the worst at self-promotion

It's time to advocate for yourself.

DIVERSITY AND INCLUSION

How you can embrace impact and transparency this Black History Month

Don’t do PR for Black History Month if your company isn’t doing something meaningful to create equity.

DAILY SCOOP

A rowdy State of the Union, search AI poses threat to content and more

Plus: Zoom’s CEO took a 98% pay cut after layoffs.

CAREER LADDER

Give your career a boost: 5 (more) ways to step into the C-suite

If you’re looking to make a jump at work, we got you. Here are five ways to climb the career ladder by being more strategic in your current job—or next one.

DAILY SCOOP

Google unleashes AI bot, AMC introduces price tiers and more

Plus: How Ticketmaster is showing improvement in Beyoncé ticket sales.

WRITER’S PASSPORT

Self-editing checklist

For when you just can't get another set of eyes on your work.

BRANDING

How communicating your company’s history can help the business

Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future,

DAILY SCOOP

How Southwest hurt perception of airlines, Twitter sees what sticks and more

Plus: The perils of locking up merchandise.

SOCIAL MEDIA

How a Reel helped BCBSM gain almost 9K new followers

Know your audience and do your research.

EXTERNAL COMMUNICATIONS

How to communicate before, during and after layoffs

It’s not easy, but there are some proper ways to do it.

PRESENTED BY ACCESSWIRE

What PR pros need in 2023

PR pros are continuing to adapt to rapidly changing, unprecedented conditions. But what are the skills and investments they consider most vital for 2023?