mlns='http://www.w3.org/1999/xhtml'>

Focus on the Kids industry this March
 
THE KIDS ISSUE
Let your imagination soar as the latest issue of License Global puts focus on the ever evolving Kids industry.
 
 
 
OVER 75 YEARS
OF PLAYTIME
 
 
The March issue puts a spotlight on the iconic legacy of Mattel. For over 75 years, the global toy giant continues to foster innovation, imagination and inspiration among the next generation. 
 
 
FROM THE
MAGAZINE
 
 
BRANDS PUSHING THE PANDEMIC BOUNDARY

As COVID-19 kept kids inside, brands found ways to keep them playing. In the debut of the License Global Selects column, we break down the brands that helped kids cope with the "new normal."
 
 
COMING OF AGE IN UNPRECENDENTED TIMES

License Global examines how social media, COVID-19 and more have shaped Generation Alpha and how its views are impacting retail’s future. 
 
THE STUDIOS BEHIND A NEW AGE OF EUROPEAN ANIMATION

Find out about the new titles, upcoming studios, masterclass animators and breakthrough consumer products bringing European entertainment to the world in 2021.
 
MORE FROM
THIS ISSUE
 
 
 
MEET THE NEW CLASS
A new generation of kid influencers highlights the impact and brand success that can come from platforms like YouTube.
TASTEMAKERS IN THE TOY AISLE
Jazwares’ licensing program is ahead of the curve with popular brands in the pop culture zeitgeist.
 
WEBINAR
 
 
 
TV, streaming, film, short-form, podcast, YouTube, TikTok, WeChat… Kids are exposed today to more content channels than ever, but how are they consuming?

This webinar explores all the ways kids’ behavior is changing, both pre-2020 and as a result of, and touch on how behaviors are shifting in 2021 for Gen Alpha. You can sign-up now to watch it live or on-demand.
 
CONNECT WITH US
       
 
This email was sent to you by the Informa Markets Division of Informa PLC (Privacy Policy).
Informa PLC's registered office is 5 Howick Place, London SW1P 1WG.
Registered in England and Wales. Number 8860726.
 
If you do not wish to receive further information from us, please click here.
Alternatively, to contact our data services team to have your details or preferences updated please email imdatateam@informa.com.