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News & Analysis on the Bakery and Snacks Industries
  29-Feb-2024
 
Special Edition: Bakery & snack predictions for 2024

As the popularity of snacking continues - almost 50% of global consumers have three or more snacks a day, driven by teens and people in their 40s - consumers are more aware of the importance of balancing health with indulgence.

However, while they have expressed a desire for snacks that are better-for-you, the majority will absolutely not sacrifice taste. There is also a growing audience for sustainable snacks that come with a story. Consumers are asking producers to place more emphasis on strategies to tackle food waste, reduce carbon emissions, be more water-aware, eradicate hunger and weigh in on the dichotomous burden of malnutrition and obesity.

What are the biggest trends predicted to influence the sectors in 2024?

 
 
Robots, refillable packaging, blonde chocolate, katsu curry in sweet applications and pressed flowers for wedding cakes: A look at some of 2024’s top trends
The new year brings new consumers attitudes and behaviours, however, Bakery&Snacks learned that some of the biggest trends to impact 2023 are expected to continue shaping the bakery and snacks sectors in 2024... Read

Baker & Baker predicts cost-of-living, HFSS, sustainability and the possibility of a new Government will influence the UK's bakery market in 2024
There certainly is a desire for baked goods that are better-for-you, but consumers are not prepared to sacrifice on taste. There’s also a growing desire for sustainable options, but how is that fairing in the current economic climate?.. Read

Macarons will be big in 2024, but it’s all a matter of balance, says Bridor
Research reveals consumers believe a little bit of luxury is crucial for their mental wellbeing, which, in turn, has an impact on their overall health. But they’re increasingly demanding indulgent moments that won’t hinder their healthy diet... Read

On the rise: The top bakery trends for 2024
Gut health, fermentation, plants and the classics will dominate the headlines this year, according to Puratos’ proprietary Taste Tomorrow ‘always-on’ research program. But there’s more in store, too... Read

‘The mindful snacking movement has just taken its first bite, with potential still ripening’
Conscientious consumers increasingly seeking out healthier, more sustainable snacks, which presents major opportunities for innovation. But what are these shifting consumer values?.. Read

Kerry expects social media’s audacious flavor combos to shape innovation in 2024
Researchers from the global taste and nutrition specialist annually conduct a deep dive into market and consumer trends using tech like artificial intelligence (AI), natural language processing (NLP) and social media to track the flavors predicted to influence product development in the year ahead... Read

Ozempic makes an impact on the gut health trends for 2024
Prebiotic dietary fibre maker Comet believes that offering an Ozempic alternative, bringing Gen Zers onboard, giving woman a bigger focus and driving home the value of a product are the most robust opportunities for microbiome-enhancing snacks in the year ahead... Read

How to tap into the £7.8bn UK bread market
Brits’ love of bread shows no sign of slowing down and with the market forecast to rise 15% in value in the next two years, there’s a huge opportunity for bakers, foodservice operators and retailers to take a slice of this growth... Read

The six key attributes that any baker keen to grow their dough in 2024 must consider
Yes, the bakery industry is facing numerous challenges, but there are also ample opportunities for bakery manufacturers can tap into, including the consumer’s increased focus on positive nutrition claims, which often surprisingly, negate the push to reformulate products lower in fat, sugar and salt... Read

US Snack Index: Snacking as an art, not an act
Frito-Lay and Quaker have launched their fifth annual US Snack Index, which takes a look at the three snacking trends poised to shape the year ahead... Read

Peach is 2024’s flavour of the year: Chosen to inspire community, kindness and comfort
It’s expected to be a year of blush – with dsm-firmenich declaring Peach+ as its 12th annual Flavour of the Year, inspired by Pantone’s Colour of the Year, Peach Fuzz... Read

Forget avo toast: Bread made with avocados could be the next viral sensation
New Jersey-based Anthony & Sons Bakery is hoping to recreate the viral frenzy of the 2010s – probably the most prominent moment in avo toast history when Gwyneth Paltrow sent the internet spiralling – with the launch of its latest brand, The Avocado Bread Company (ABC), which taps into not one, but four of today’s key trends... Read

 
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