How are beverage trends expected to evolve this year? And are there any up-and-coming innovations industry keep a close eye on? We ask the experts... Read

Sales of meal-replacement drinks have surged in recent years, with brands like Huel taking full advantage of current consumer interest, but is this just a foodie phase or a trend that’s just getting started?.. Read

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun... Read

Who wins and loses when celebrities back alcoholic drinks? We spill the tea on stardom in the beverage world... Read

Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over cues that could appeal to children. What can brands do to steer clear of such issues?.. Read

Many of us start our day with a piping hot cup of tea or coffee. In fact, it’s sometimes the very first thought we have before we’ve even opened our eyes. But what are the advantages and disadvantages of consuming caffeine and how much is too much?.. Read

When we exercise, we often hope to offset some of the negative effects of the unhealthy foods that we’ve eaten while we do so. However, when it comes to sugar-sweetened drinks, exercise might not be enough to offset the significant increase in cardiovascular risk they can bring about... Read

Hybrid dairy, whereby conventional dairy is blended with plant-based ingredients, holds ‘considerable appeal’ as a category, according to Mintel, but innovation is rare. What can industry do to win new consumers?.. Read

California’s Bogle Family Wine Collection has launched its first-of-its-kind 750ml aluminum wine bottles. The winery believes the format can first and foremost offer a more environmentally friendly solution: as well as open up new consumption occasions and reinvigorate the category... Read

With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry... Read