In this special edition, we take a closer look at clean label and free-from trends alongside natural colours, areas which contribute greatly to providing consumers with a certain peace of mind despite not always having a direct impact on taste. With health awareness on the rise among consumers in the region today, the need to develop formulations that can cover these bases is becoming increasingly important. We also dive into the categories and markets with the largest potential for growth for these products, as well as the latest ingredients and technologies that are able to offer manufacturers practical solutions.