| News & Analysis on Supplements, Health & Nutrition - Europe |
Special Edition: Cognitive Health
As consumer interest in supporting their 'holistic health' continues, there is a growing demand for products which benefit cognitive as well as physical health. Whether it be calming, focus, sleep, or memory care, there are many new product innovations which look to 'feed' the brain with the right nutrients. This special edition newsletter pulls together some of the latest innovation and science in this space, alongside market commentary and insights from some key industry players. | |
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Time for a smarter approach to adaptogens Nektium scientists are working to better educate on the benefits of adaptogenic ingredients and improve classification, with a focus on two of the "hero" ingredients of this realm: Rhodiola rosea (RR) and Withania somnifera (WS)... Read Menâs mental health: marketing for good Brands have a responsibility to make their supplements for cognitive health accessible to men as cognitive function and mental health are intrinsically linked, marketing expert says... Read Adday: targeting the gut-brain axis for cognitive clarity Nutritional supplement company Adday have entered the cognitive health space with the launch of its new âMind Focusâ powdered drink product, which contains an array of science-backed bacterial strains, botanical extracts, vitamins, and minerals to meet a heightened demand for cognitive clarity and enhanced performance... Read |
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