Consumers are taking a more proactive approach to their health. As the older demographic increases and live longer, their need for functional foods is inevitably growing, while the younger generations have wholeheartedly embraced the concept of healthy aging. Functional foods are very much on trend: Think natural remedy ingredients like turmeric, enhancement ingredients like collagen, and cannabis (CBD) for mental wellness and relaxation. Snacking has also moved from a once-in-a-while treat to a meal replacement in many cases. As such, consumers are searching for treats that are good sources of vitamins, protein, good fats, probiotics: anything that provides real, measurable benefits in addition to calories. Gut health, for example, is a hot topic and has opened a raft of opportunities for bakery and snack producers to fortify their products with whole grains, fiber and probiotics. |