| News & Analysis for the Beverage Industry |
Special Edition: Functional and fortified beverages
Functional beverages go beyond hydration and ask what additional benefits drinks can provide. It's an exciting category that's full of innovation and new ideas - but where do the biggest opportunities lie? | |
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The future of sports drinks in Europe: What do companies need to know? Following the European elections in June, the next five years will bring changes for many industries â including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini gives us a sneak peek into its priorities and outlines what the key issues for the sports drink industry are... Read COMMON eyes up potential of mushroom drinks in UK functional drinks market UK functional drinks brand COMMON is celebrating a six-figure seed investment round from a host of pioneers in the F&B industry: with investors including James Watt (BrewDog co-founder). That level of interest shows that the mushroom drink category is ready to take off in the UK, says the brandâs founder... Read |
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