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News & Analysis on the Bakery and Snacks Industries

29-Aug-2024

Special Edition: Generational snacking

While snacks appeal to consumers of all ages, the generations differ in needs, wants and desires.

The world's population is rapidly aging. In 2040, 31% of the globalÂ population will be aged 50 or older, according to Euromonitor International. While products targeting aging consumers are still niche, more attention is being paid to thisÂ demographic. Increasing interest in healthier snacking leans towards fulfilling the needs of this cohort, as does the fact that boundaries are blurring between supplements and snacks with functional benefits. Snacking smart can provide a two-in-one solution: snacking for enjoyment while supporting health.

We breakdown the demands of all the ages, from Generation Alpha to Baby Boomers.Â

Ozempic makes an impact on the gut health trends for 2024

Prebiotic dietary fibre maker Comet believes that offering an Ozempic alternative, bringing Gen Zers onboard, giving woman a bigger focus and driving home the value of a product are the most robust opportunities for microbiome-enhancing snacks in the year ahead... Read

The evolution of snacking: How generational preferences are shaping the sector

In the ever-evolving consumer goods landscape, one trend remains constant: people love to snack. However, the way they snack and the products they prefer are anything but static... Read

Are kids still being bombarded with âjunk foodâ TV ads despite tougher regulations?

As the bakery and snacks industries increasingly focuses on health-conscious consumers, understanding trends in food and beverage advertising targeting children is crucial... Read

The better-for-you NPD and film collabs that are stimulating the kids snacking sector

Ensuring that children develop healthy eating habits early on is essential for their growth and wellbeing. Set them on the right path by promoting nutritious snacking... Read

From Relaxed Cosmopolitans to Proactive Pursuers: Unpacking the five health-conscious consumer segments

âTodayâs consumers are unified in taking a holistic approach to health, however, there is no one-size-fits-all solutionâ, as highlighted in research commissioned by Fonterraâs wellbeing nutrition brand Nutiani... Read

Gualatic, T-Rex Crunch and Magic Mud Pots: What goes into creating BFY snacks that have kid appeal?

Creating nutritious and healthy snacks for children â that are also aesthetically pleasing and tasty â requires science, knowledge, imagination and a sprinkling of stardust... Read

The art of snacking smarter: What are the implications for producers?

As the older demographic increases and live longer, their need for functional snacks is inevitably growing, while the younger generations have wholeheartedly embraced the concept of healthy aging... Read

The next-gen breads targeting weight loss, gut health, stress reduction, better sleep and boosted immunity

While bread has traditionally been linked to a greater risk of weight gain and obesity, researchers are quickly realising the benefits a loaf fortified with superfood ingredients can have on an individualâs health and wellbeing... Read

To snack or not to snack to get a good nightâs slumber?

Sleep Foundation research reveals 93% of US adults have an after-dinner snack at least once a week. Obviously aimed at finding ways to improve sleep quality, the Foundationâs latest survey results also offers a wealth of opportunities for functional bakery and snacks producers... Read

Snack smart: The surge in nutritious nibbles

Health-conscious consumers are devouring more snacks and demanding more from their choices. And manufacturers are stepping up to the plate with ever more nutritious nibbles... Read