Gelatin is used in multiple different dietary supplement formats from capsules to gummies, with the latter exploding over the past five years. However, despite the widespread popularity of gelatin-based gummies, consumers have overwhelmingly favoured a softer gummy texture made from alternative ingredients such as pectin or tapioca. Ultimately, the diversity of textures, flavours, and ingredients gives consumers choices - and brands an opportunity to expand their gummies portfolio, and in this special edition, we explore the many options for this growing category.