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News & Analysis on Food & Beverage Development - Europe
  15-May-2024
 
Special Edition: Gut Health: Feeding The Microbiome

The gut is considered the 'first brain', and consumers are increasingly aware of the need to nourish it. Leveraging prebiotics, probiotics, postbiotics and synbiotics, how is the food and beverage industry feeding the microbiome with wellness front-of-mind?

 
 
Gut health: Why this consumer trend is here to stay
Consumer appetite for gut-health friendly foods shows no signs of abating as understanding of its impact on overall health continues to grow. But how will this trend evolve and grow in the future?.. Read

How brands communicate gut health benefits, creatively
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?.. Read

How do consumers perceive ‘gut health’ products?
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?.. Read

Prebiotics: What are they, what are the different types, and what is their future?
Prebiotics are a unique part of the gut health trend. How are prebiotics used in food and how is regulation impacting the sector? The so-called Father of Prebiotics weighs in... Read

Postbiotics: The lesser-known microbes in the gut health universe
Prebiotics and probiotics are practically celebrities in the world of gut health, but have you heard of postbiotics? This lesser-known friend of pre and pro is quickly climbing the gut-health charts... Read

From carrot fibre to plant-based kefir: How 3 start-ups are targeting a healthier gut
The gut health trend has exploded in recent years. FoodNavigator looks at three European start-ups exploring different ingredients to boost the microbiome... Read

Could good gut bacteria help prevent cardiovascular disease?
The last decade has seen gut health linked to a multitude of health benefits. So could it also play a role in helping to prevent cardiovascular disease?.. Read

Low-histamine diet: Is this the new food trend to watch?
Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?.. Read

Gut health business is booming: What's next for this unstoppable health trend?
The gut health trend is one of the single biggest changes to hit the food and drinks industry in recent decades. So what are gut-loving consumers buying and what gut-friendly products will we see next?.. Read

Personalised nutrition: What do consumers really think of this new trend?
Personalised nutrition has been hailed as the future of effective nutrition. But how do consumers really feel about it? And is it truly the future of healthy eating?.. Read

 
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