Beverage sales have outpaced that of food within the specialty segment in the past decade, according to the Specialty Food Association, which attributes the boom to an increased demand for functional benefits, a faster pace of innovation and a lower threshold for initial trial... Listen now

Serial entrepreneur Craig Dubitsky has partnered with award-winning actor Robert Downey Jr. to launch happy, a coffee brand leveraging a modern design and a mission to improve mental health to distinguish it from the competition... Read

Consumers increasingly want more from their beverages when it comes to health, but they also want less in terms of calories, ingredients, processing and environmental impact – a delicate balance that startup Lattini strikes without compromising taste and texture by using whole sunflower kernels as the base for its plant-based milks... Watch now

PATH’s primary business strategy revolves around the reusability of its aluminum bottles, diverging from the traditional single-use bottled water market. Launched its new flavored sparkling water was an obvious decision, PATH’s CEO, Shadi Bakour, explained to FoodNavigator-USA, which allows the brand to maintain its core sustainability values while tapping into the booming demand for sparkling water... Read

Vietnamese coffee company Copper Cow is sweetening Costco aisles with a limited-edition churro flavor as it navigates growing without venture-capital (VC) funding, company CEO and Founder Debbie Mullin told FoodNavigator-USA... Read

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding to consumers’ growing interest in international flavors... Read

Functional coffee and tea brand Clevr Blends is taking a “deep, not wide” approach to growing beyond its direct-to-consumer (DTC) roots and into Target, brand founder and CEO, Hannah Mendoza, told FoodNavigator-USA during a Startup Spotlight video... Watch now