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News & Analysis for the Beverage Industry

19-Nov-2021

Special Edition: Healthy kids

The whole beverage industry is being shaped by a shift towards healthier products - but what does that mean for kids' drinks? Big brands and entrepreneurs alike are spotting an opportunity to please both parents and kids with healthy, tasty and innovative beverages. We take a deep dive into today's market trends, and put the spotlight on some of the brands carving out a space in this market.

From flavour to fizz: How Highland Spring has created its portfolio of children's drinks

The whole beverage industry is being shaped by a shift towards healthier products - but what does that mean for kidsâ drinks? Mike Buckland of Highland Spring Group, parent company of UK bottled water brand Highland Spring, looks at the trends carving out the market and how the company has shaped its portfolio as a result... Read

WelleCo launches daily superfood powder for kids

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: âa delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn, laugh and exploreâ... Read

Anti-smoking style warnings on kidsâ sugar-sweetened fruit drinks reduce purchases: study

Public health messages on sugar-sweetened fruit drinks for children convinced a significant percentage of parents to avoid these drinks, according to a study from researchers at the University of Washington and the University of Pennsylvania... Read

Children are drinking fewer sugary drinks, but consumption still outpaces unsweetened juice â prompting call for tighter advertising standards

Researchers are calling on the beverage industry to close loopholes that allow limited advertising of sweetened beverages to children after discovering sales of childrenâs beverages with added sugar and non-nutritive sweeteners continue to outpace those of unsweetened juices... Read

Little tummy trends: How are food brands innovating for the next generation?

Industry experts discuss the key trends informing new product development in the kidsâ food category, and gaze into their crystal balls to offer future insightsâ¦.. Read

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