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News & Analysis on Supplements, Health & Nutrition - North America
  11-Jul-2024
 
Special Edition: Highlights from the IPA World Congress + Probiota Americas 2024

The IPA World Congress + Probiota Americas 2024 (June 10-12) brought together over 360 stakeholders from across the microbiome world for three days of content and networking. 

From women's health to companion animals and actionable insights for retailers and healthcare practitioners, the 2.5 day event explored a wide variety of expert insights. Here we collect our highlights of this record-breaking event. 

 
 
 
 
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Actionable insights from Probiota America’s healthcare practitioner panel
A panel at the recent IPA World Congress + Probiota Americas discussed ways to better engage the healthcare practitioner community in all things -biotics, with three main takeaways... Read

video Yakult’s Dr Emily Prpa on menopause: “Something new product development could absolutely go to town on”
The health of half the population has been largely ignored in research and on the shelves. However, the recent IPAWC + Probiota Americas highlighted how more brands are using gut health to tap into a range of needs–from fertility to PMS to menopause... Watch now

video National Animal Supplement Council president breaks down the dos and don’ts of pet supps
As consumers continue to treat their pets like children, fads that are typically reserved for humans are now tracking in the pet category. One trend that is on the rise is pet supplements, a topic highlighted at the recent IPA World Congress + Probiota Americas... Watch now

Gut-brain connection plays key role in understanding IBS
Probiotics and postbiotics play an important role in the management of irritable bowel syndrome, or IBS, although research into this field is still evolving... Read

video Would an MPL benefit retailers? Whole Foods says no.
Retailers play a major role in the dietary supplement industry, and everybody has their own approach to their quality initiatives, including Whole Foods. NutraIngredients-USA recently caught up with the retailer in Salt Lake City... Watch now

Taking the consumer pulse in the current biotics market
At the recent IPA World Congress + Probiota Americas event in Salt Lake City, market research firm FMCG Gurus presented the current biotics landscape, painting a picture of a consumer base focused on day-to-day needs and value for money... Read

EpiCor shows ‘very noteworthy’ immune health benefits for children: RCT
Daily consumption of the EpiCor postbiotic in a gummy may reduce the severity of symptoms of cold and flu in children aged between 4 and 12, according to a large clinical trial by KGK Science and Cargill... Read

Probiotic may boost estrogen levels, provide menopause support: RCT
Probiotic supplementation containing a specific Levilactobacillus brevis strain may help maintain estrogen levels in healthy peri- and postmenopausal women, compared to placebo, says a new study from the Kaneka Corporation... Read

 
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