Immunity was the big winner in 2020 and strong growth continued through 2021 and into 2022 as consumers continued to look for natural ways to support their immune health. But as time has progressed, the category has evolved and matured, with consumers increasing seeking out products that offer more than just immunity. In response, brands are offering formulations that have immune-support as an anchor claim, and additional ingredients that offer more benefits, from stress management to digestive support. This special edition will explore the changing marketplace, explore which combinations of ingredients work well together, and discover how brands can get ahead in this high-growth category.