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| | News & Analysis on Supplements, Health & Nutrition - North America |
Special Edition: Immunity-Plus
Immunity was the big winner in 2020 and strong growth continued through 2021 and into 2022 as consumers continued to look for natural ways to support their immune health. But as time has progressed, the category has evolved and matured, with consumers increasing seeking out products that offer more than just immunity. In response, brands are offering formulations that have immune-support as an anchor claim, and additional ingredients that offer more benefits, from stress management to digestive support. This special edition will explore the changing marketplace, explore which combinations of ingredients work well together, and discover how brands can get ahead in this high-growth category. | |
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| SPONSORED MESSAGE | | | Immuno-LP20 The postbiotic with the most evidence Have you heard of Immuno-LP20? It`s the Swiss army knife of postbiotics with evidence ranging from digestive health, improving URTI, oral and skin health with the core benefit of immunity. Low dosage, 5yr shelf life in room temperature. Check us out... Click Here |
Seasonality returns to the immune support category Heightened awareness during the pandemic may have boosted year-round interest in supplementing healthy lifestyles holistically, but retail data shows that consumers have reverted to pre-pandemic habits of priming their immune systems during the cold and flu season... Read
âImmunity 3.0â: Supporting a holistic view of supplement use The number one reason consumers take dietary supplements is to bolster their immunity, according to dsm-firmenich. In fact, 66% of supplement users say they plan to address immune health over the next 12 months... Read
Pycnogenol remains a vanguard for âimmunity plusâ In some respects, âimmunity plus,â the idea that a single supplement can address a combination of health needs in addition to immune health, is not a new concept for decades-old Horphag Research... Read
NutraCast: Stratum Nutrition on ingredient trends that are taking over Thereâs no shortage of influencers out there and weâve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry... Listen now
Immunity plus: The latest trend in dietary supplements While stacking functional ingredients with multiple health benefits is a win-win for consumers and brands, the combination can make tracking the immune support category tricky... Read
First creatine for immune support receives research patent CON-CRÄT by Vireo Systems now holds the patent for research supporting creatineâs ability to help the body fight off coronavirus and influenza A... Read
Postbiotic shows efficacy for immune system support: RCT Supplementation with heat-killed Lactobacillus acidophilus L-92 postbiotic may boost antiviral immunity in healthy adults, says results of a randomized, double-blind, placebo-controlled, parallel-group study from Japan... Read
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| SPONSORED MESSAGE | | | Boost gut health with prebiotic fiber gummies Gummies are a tasty and appealing way of adding fiber to a diet to maintain a good gut health. Soluble chicory root fiber can easily be incorporated without compromising sensory aspects and can also help reduce the amount of sugar... Click Here |
| SPONSORED MESSAGE | | | Ready to meet your perfect vitamin K2 match? Want to find the best vitamin K2 to meet your specific formulation needs? Whether youâre looking to achieve a stable shelf life, optimal bioavailability or vitamin K2-plus-minerals combinations, Balchemâs new K2VITAL® guide has you covered... Click Here |
| SPONSORED MESSAGE | | | Immuno-LP20 The originator of Japanese postbiotics Since the early 90`s House Wellness Foods has been researching the benefits of L. plantarum strain L-137. Itâs a heat-killed postbiotic ingredient with certified NDI and Self-GRAS status. Easy to handle and can be used in any kind of applications... Click Here |
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