 | | News & Analysis on Supplements, Health & Nutrition - North America |
Special Edition: Innovation in sports and active nutrition
The pandemic years were challenging year for the sports nutrition category, but the category did surge back in 2022 with many new products and brands hitting the space. But where is the innovation in sports and active nutrition? How has the mainstreaming category impacting brand strategy and consumer engagement? What kind of formulations are consumers demanding post-COVID? And have delivery formats and serving sizes changed? In this special edition we'll trawl for answers to these questions, and much more. |  |
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| SPONSORED MESSAGE |  |  | Award-winning Velositol ® is a patented complex of Amylopectin and chromium proven to boost muscle protein synthesis and performance. Backed by 2 studies, Velositol ® promotes muscle strength, endurance, and power â enhancing the power of protein. Learn more...  Click Here |
Postmenopausal women workout too Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizesâand ages too... Read  NutraCast: Nutritional Concerns of the Female Athlete Although women have been underrepresented in nutrition, sport, and exercise science research, thereâs a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery of female athletes... Listen now Mixed review for Rhodiola rosea and sports performance Does Rhodiola rosea reduce fatigue and increase endurance during times of emotional and physical stress? The Cold War Russians thought so, administering extracts from the hardy Siberia-grown perennial to its high-performing astronauts, soldiers and Olympic athletes, but a recent review published in the journal Phytotherapy Research reported mixed results... Read |
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| SPONSORED MESSAGE |  | | Mitsubishi Corporation Life Sciences Limited is one of the worldâs largest producers of Glutathione. OPITAC TM is the Glutathione having FDA-Notified GRAS, with clinically proven oral absorption. Itâs conformed to USP & JP, Kosher, and Halal. Non-GMO... Click Here |
| SPONSORED MESSAGE | _50cfa42a-0d11-40a0-8200-9133d1a561b3.jpg) | | PharmaGABA TM is clinically proven to reduce stress and fatigue. It also improves sleep and relaxation. As a result, PharmaGABA TM leads to increased mental focus, mindfulness and clarity, that are important factors for enhancing Esports performance... Click Here |
| SPONSORED MESSAGE |  | | Nitrosigine ® is a non-stim energy, nitric oxide booster more powerful than 8g of citrulline. Learn more... Click Here |
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