Special Edition: Editor's Take The NBJ honors industry integrity in 10 categories
The new decade is off to a curious start. While much is in the air and airwaves—it’s an election year, after all—the dominant headlines, actions and concerns surrounding everything and everyone exist at the intersection of healthcare crisis and economic instability. And while that tighter grip on wallets may have a negative impact on “luxury items”—which may include organic foods and top-shelf supplement brands—it also becomes a motivator for staying well. Wellness, then, might be the unifying word at the center of the intersection. The wellness business, though is a tricky place to be: Triple-digit growth, unprecedented demand in adulteration-prone botanicals, major shifts in channel dynamics and a downshift in regulatory activity during quarantine all call on an industry of integrity—and that makes this an optimal time to announce the NBJ Award winners. In these annual awards we, quite simply, are honoring companies acting with integrity. That’s easy to see in the ethos’ celebrated in transparency, sustainability and philanthropy awards, but it holds true across categories. As we select companies for growth awards, for instance, we look closely at how they are achieving that growth. When we talk about science and innovation, we’re talking about integrity. So, as we look forward into the vast unknowns of the decade to come, please join us in looking back at some of the companies that inspired us at the end of the last decade: The recipients of the 2019 NBJ Awards.
2020 NBJ Award Winners Large Company Leadership & Growth: Nature’s Way Medium Company Leadership & Growth: Scale Media Small Company Leadership & Growth: Olipop Management Achievement: George Pontiakos, BI Nutraceuticals Efforts on Behalf of Industry: Dr. Jeffrey Bland Science and Innovation: DayTwo Supply Chain Transparency: Natural Factors Mission and Philanthropy: Kuli Kuli Stewardship and Sustainability: FairWild Foundation Education: Southwest College of Naturopathic Medicine
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