Indie Tactics by Emily Thompson Indie Tactics by Emily Thompson

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On Monday the full solar eclipse takes place across America, and while my mind and newsletters are usually filled with business strategy and creative endeavors, I've been a little preoccupied musing about what this event could mean for our country.

In case you don't know, a total solar eclipse happens when the moon passes directly between the sun and the Earth, casting a shadow on the Earth, effectively turning the lights out on a path along the planet for a few minutes.

The path of totality for this eclipse travels right across America, from the coast of Oregon to the coast of South Carolina. It's essentially dividing (or uniting?) the country. Not from East and West. Not North and South. But both, and at the same time neither.

For a few hours, the sun and moon will rake darkness across the country in that line. And whereas darkness is often seen as a negative alternative to light, dark is actually an essential and alternative partner.

Darkness heals, comforts, and nourishes. Like a seed plunged underground, a mother's enveloping embrace, or closing your eyes to deeply heal and rest.

And there are thousands and thousands of people who will be traveling to witness this event. People who are taking a moment to witness the beauty of darkness. People who justify setting aside responsibilities for a day to marvel at an astronomical wonder. It's the people who recognize and revere the rarity of the event (a full solar eclipse hasn't taken place in America in 99 years), and wish to relish in such a moment.

In nature. With the people they love.

So, what happens when we all migrate to this path to watch this moment, witnessing - together - a spectacle not seen in this country in our lifetime?

What will change about us?

And what happens when we leave as slightly different and more connected humans from this line of demarcation (or unification?) and disperse to our respective homes, taking this new experience with us? To all corners of the country. So that even if you don't witness it first-hand, in some way, you'll still experience it.

I don't know what will come of it, but I look forward to finding out.

TO-DO FOR YOU:
Interested in learning more about this event? Check out NASA's page here >>

**Now, I'll get back to my usual business content next week. Thanks for following along. Cheers!

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