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News & Analysis for the Beverage Industry

26-Feb-2025

Special edition: Sports drinks

In this special edition, we explore the thriving sports drinks market. Gatorade, Powerade and Bodyarmor continue to dominate the market - but what about the newer innovations emerging around the globe? And what are the top trends that will shape the market in years to come?

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Striking a sweet balance in beverages

As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste....

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Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown â and how are innovations from the trio driving the market forward?.. Read

From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025

One of the hottest launches of 2024 was Lionel Messiâs functional hydration drink MÃ¡s+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025â¦.. Read

5 trends to watch in sports drinks

From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category... Read

New beverage launches in sports drinks and hydration

From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration beverages... Read

PepsiCo tees up functional innovation with Gatorade & Propel

PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks.. Read

Turmeric-infused product sales set to surge as muscle-recovery properties bolster appeal

Popular functional ingredient, turmeric, has revealed another string to its bow - muscle recovery. With sales of the colourful spice set to rise as a result, we discover the F&B NPD opportunities this creates... Read

Ginseng and L-carnitine supplementation may enhance exercise performance

A daily dose of ginseng extract and L-carnitine may improve exercise endurance, according to a recent animal study... Read