The global sports drink market is predicted to reach $36.35bn in 2028, demonstrating a CAGR of 4.2% thanks to interest from a wide range of consumers... Read

Against a backdrop of big-name sports drinks brands, how is the next generation of sports drinks finding a sweet spot in the booming market?.. Read

With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration, protein and all-day nutrition’... Read

Danone China has launched an electrolyte drink on the back of booming demand, adding that the category is the fastest growing in China’s beverage sector... Read

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors... Read