| News & Analysis on Food & Beverage Development - North America |
Special Edition -- Sustainable sourcing: From carbon-neutral to upcycling
Firms across the food supply chain are under increasing pressure to reduce their environmental footprint, and CPG companies now expect ingredients and packaging suppliers to provide lifecycle analysis data. But how are companies - and consumers - assessing claims from 'climate-friendly' and 'regenerative' to 'sustainably-sourced' and 'carbon-neutral'? And what certifications underpin these claims? | |
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Consumers care about sustainability as long as the claims fit the category, experts say Greenwashing around sustainability hurts the growth of important initiatives for the environment, society and animal welfare, but when companies make honest, transparent and science-backed claims about their sustainability, consumer trust is not only improved, but their perception of a premium product can potentially increase for brands, Jordan Bar Am, partner, McKinsey & Company, explained to FoodNavigator-USA... Read |
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