Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’... Read

Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success... Read

It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from... Read

Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is on a mission not only to lower the sugar in beverages, but to fundamentally adjust kids’ palates to less sweet beverages overall. Can it be done?.. Read

Ready-to-drink alcohol keeps growing, and ready-to-serve is also making its mark. But is this set to peak or is there still runway for growth - and how big a part does it really play in the larger alcohol category? Industry leaders tell us how they see the category shaping up moving forward... Read

Climate change could create dramatic shifts in where wine is produced: making vineyards unsustainable in some regions, but opening up new opportunities in others. Researchers have mapped how the global distribution of vineyards is likely to change... Read

Combining the strengths of Primo Water and BlueTriton Brands will create a leading North American pure-play healthy hydration company... Read

What's driving the coffee category forward in 2024? Here's five top trends to watch... Read

What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?.. Read

Dr Pepper has become the second largest soda brand in the US. How has it done this - and is growth set to continue?.. Read