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News & Analysis on Food & Beverage Development - North America
  30-Aug-2023
 
Special Edition: Trending botanicals -- From adaptogens to antioxidants

Once confined to dietary supplements and herbal teas, botanicals from ashwagandha to ginseng to CBD are springing up in a growing number of ready-to-drink beverages and snacks as brands seek to imbue their wares with functionality and an air of sophistication. We catch up with leading suppliers and consumer brands to find out which plant extracts are trending and why.
 
 
Apothékary makes herbalism accessible with customizable beverage tinctures and powders
With the July launch of wine alternative tincture, Rosé-Tinted Glasses, Apothékary’s CEO and founder, Shizu Okusa, explained to FoodNavigator-USA that the company’s focus is bringing cross-cultural herbalism to consumers who are looking for better-for-you products for all occasions... Read

DAVIDsTEA delivers flavor-and-function-forward teas
DAVIDsTEA is growing its loose tea portfolio with more adaptogen-forward blends that promote a wide range of health attributes like relaxation, sleep, energy and more... Read

Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition... Read

Aura Bora grows into conventional channel with help of botanical interest, multipacks
Natural sparkling water brand Aura Bora is taking its premium, culinary-inspired sparkling beverages beyond natural channels as more consumers demand botanical-infused drinks, brand CEO Paul Voge told FoodNavigator-USA... Read

DSM-Firmenich discusses opportunities, formulation challenges of working with adaptogens
CPG brands innovating with botanicals and adaptogens to meet consumer demand for functional foods and beverages to improve their moods, alertness, and other areas of their lives, must overcome formulation challenges, two DSM-Firmenich representatives told FoodNavigator-USA... Read

NutriLeads’ upcycled carrot prebiotic fiber BeniCaros delivers functional benefits without formulation headaches, side effects common with competing ingredients
Consumers looking for functional benefits ranging from gut health and immunity support to general well-being increasingly are drawn to products with prebiotics – but formulation challenges related to most prebiotics’ bulk and negative side-effects, including bloating, are turnoffs for shoppers and manufacturers alike... Read

From functional to ethical, identifying the health halo in botanicals
Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that “farm to table movement” because “it’s something that has that [health] halo effect with function.”.. Read

Odyssey Elixir partners with 7-Eleven and Wegmans to bring functional mushrooms “out of niche spaces”
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the benefits,” Scott Frohman, founder, Odyssey Elixir, explained to FoodNavigator-USA... Read

 
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