As 2024 unfolds, creative flavour trends continue to develop, with AI playing a key role in accelerating the development of new tastes. From the rise of the pistachio trend dominating the market to freeze-dried candies, confectioners are continuing to push boundaries.

Meanwhile, in APAC, Haribo is leading the charge in the sour candy category, using sour-forward multipacks to capture attention. And it's not just the flavours themselves that are evolving, brands like Anthon Berg are undergoing rebranding efforts to stay relevant with younger audiences by introducing fresh and exciting treats.

Topics like whether sugar reduction is driving sales and how new product launches are shaking up the confectionery industry, so have a read and discover the latest creations that are sweetening the future.