The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. Read our special report. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. | | |
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howdy! | | | | | Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious. | | |
| | | | | Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. | | |
howdy! | | | | | What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead. | | |
| | | | | Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth. | | |
howdy! | | | | | Entertainment production companies are working with marketers to prepare their content studios. | | |
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| | | | | The bigger-is-better mentality is irresistible. Nevertheless, the endless pursuit of scale is not without problems, however, original content is the solution. | | |
howdy! | | | | | Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that. | | |
howdy! | | | | | AI was yet again top of mind in Vegas, with companies showcasing more practical applications. | | |
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