View on web

Subscribe

Friday, June 28

Your bi-monthly edition of Beauty Inc is now available.
You are receiving this as part of your WWD Subscription.

Read the latest issue

READ NOW

::: Beauty Features

50 Makeup Must-Haves and Essential Products 2024

Beauty Inc polled industry insiders and top makeup artists to discover the 50 must-have products of 2024.

Read More

::: Beauty Features

How TikTok Fueled the 'Drop Culture-ification' of Makeup

How makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have cultivated a creative an …

::: Beauty Features

Moving at MAC Speed

As it celebrates its 40th anniversary, MAC, already the world's number-one prestige makeup brand, is doubling down on the big, bold thi …

::: Wellness

From Smaller Pads to TikTok Tampon Tutorials, the Tween Period Care Era Is Here

It’s not just Sephora. Tweens are taking over the period care aisle too.

::: Beauty Features

How MAC Stays Tapped Into Culture

From its inception, MAC has always viewed itself as a cultural brand, instead of a makeup brand.

::: Beauty Features

Dior's Peter Philips Prefers to Create Trends, Not Chase Them

The makeup veteran talks synergies between Dior's fashion and beauty businesses, product ideation and his wide-reaching inspirations.