Other things to know about - Just announced: Amazon Ads, Reddit and MTV are among this year's Digiday Content Marketing Awards shortlist finalists. Check out the full list here.
- Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. Sponsored by Klaviyo.
- Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote.
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| Top Stories |  | | Ivy Liu |
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| | | | | Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. | | |
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howdy! | | | | | Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure. | | |
| | | | | Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. | | |
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howdy! | | | | | Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games. | | |
| | | | | In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more. | | |
howdy! | | | | | Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first. | | |
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| | | | | Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to improve ecosystem connectivity and drive results. | | |
howdy! | | | | | For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help. | | |
howdy! | | | | | Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. | | |
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