Apple’s new privacy update is expected to spark a wave of acquisition activity from gaming companies who will seek to build out more of their own in-house ad tech capabilities, experts say. The move will force app developers to ask for permission before they track users across other apps and websites. Many gaming developers are reliant on the IDFA -- identifier for advertisers -- to acquire new users, and without it, the ability for developers to use precision-targeting methods becomes more challenging. Read more below. - The changes to the IDFA threaten to disrupt a highly lucrative advertising market.
- The programmatic rally that began in June and July has persisted through August, as more advertisers continue to come off the sidelines.
- Over the last five years, Bud Light has sponsored some of the biggest properties in esports such as League of Legends and NBA 2K. And now, it has created its own.
- As the pendulum swings away from data-heavy, third-party based audience targeting, publishers are using contextual data tools to gain more control over their contextual ad revenues.
- Time pivoted to video and broadcast television as a way to not only broaden its audience but deepen the brand deals associated with its Time 100 franchise.
Other things to know about - Last chance: The Digiday Technology Awards will showcase the tech that is modernizing media and marketing. From e-commerce to programmatic to automation, don’t miss your chance to be recognized among the industry’s best. Learn more about the categories and submit before the last chance deadline, tomorrow, September 4.
- As sales shift online during the pandemic era, few brands have been willing to spend the time and money to undertake a full “rip and replace” project to create an entirely new e-commerce platform. Sponsored by Fabric.
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| The Programmatic Publisher | | | | Post IDFA, ‘it‘s now about having an integrated tech stack in combination with first-party supply.’ | | |
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howdy! | Coronavirus Fallout | | | | The programmatic rally that began in June and July has persisted through August, as more advertisers continue to come off the sidelines. | | |
| Sponsored by OAREX | | | | New research finds that government loans protected digital media companies from late debtor payments in Q2. Over the remainder of the year, however, credit risks may accelerate. | | |
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howdy! | Esports | | | | While Bud Light isn’t the only big advertisers in esports, it is one of the more pervasive and moving to become an even bigger player. | | |
| Sponsored by Facebook for Business | | | | New research finds that 85 percent of shoppers — including 80 percent of boomers and Gen Xers — are shopping online during the pandemic. In a new guide, learn what this trend means for retailers and marketers during the holiday season. | | |
howdy! | The Programmatic Publisher | | | | As demand from marketers grows, publishers will start to take more control of their contextual ad revenue stream. | | |
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| Sponsored by Moat by Oracle Data Cloud | | | | Explore cutting edge techniques for measuring ad effectiveness in this new webinar on September 30, 2020, at 2 p.m. EDT. Listen to expert panelists as they unpack how to accelerate measurement so that insights are actionable mid-campaign, instead of afterward — keeping marketers moving at the speed of competition. | | |
howdy! | Beyond Ads | | | | Time pivoted to video and broadcast television as a way to not only broaden its audience but deepen the brand deals associated with its Time 100 franchise. | | |
howdy! | Coronavirus Fallout | | | | Advertisers want buyers to tweak plans much more frequently, that means longer hours and a growing drain on buyers. | | |
| | | | | Daily Maverick relies on a model akin to the Guardian's — make the content free, but ask your readers for support at every turn. |
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