Seize the Friday

If you’ve been waiting for a sign to launch your product on AppSumo, THIS IS IT! (Sorry for yelling, we’re just so excited.) We’re giving away our entire $1M Black Friday marketing budget to digital creators who submit their products before November 17.* That's right, you can earn money just for listing your ebook, digital download, or SaaS on our site—all while getting in front of millions during Black Friday. You want in? Check out the deets, here.

Brand with a plan

We're breaking down how we take on the biggest sales event of the year—Black Friday. It's no secret that in order to master this colossal event, you’re going to need an expert strategy. Fortunately, you’ve got AppSumo on your team. We're hooking you up with a 100% free, ultra-detailed ebook to help you crush Black Friday 2021 and make it your best-performing campaign to date.

Shorty and sweet

Like real estate, marketing is all about location, location, location. And where’s one of the most prominent places for your brand to be? On your customer’s phone, of course. (Or inside their eyelids—but Apple hasn't invented that... yet.) That’s why this month we launched our newest AppSumo Original product, ShortySMS, an intuitive text messaging platform that lets you seamlessly and effectively communicate with customers.

One (million) for the books

After its fourth and final launch on AppSumo, Plutio surpassed an astounding $1 million in overall sales! Want to know what it’s like to have that kind of success? Plutio founder, Leo, is answering all your questions in an Indie Hackers AMA.

Status update

Malcolm! is making sure your team is never stuck in project limbo again with the new ability to apply custom statuses, like “done,” “processed,” or “follow-up” to your Workflow. It even comes with an option to add internal notes to keep everyone aligned and feeling fine.

Missing link

WP 301 Redirects' plugin has been upgraded with an exciting SaaS feature—the Link Scanner. It helps not only identify broken links on your site, but also fix the bad links pointing to dangerous sites that damage your reputation and SEO.

Zoom sweep

Spoke has integrated with Zoom and features new transcript abilities like “speaker names,” making it easier than ever to skim through the conversations and find and share highlights with the click of a button.

Version 3.0

Drumroll, please... Hexowatch 3.0 has just been released with a sleek new UI, upgraded browser technology, expanded browser actions, more anti-bot countermeasures, and more!

One-click wonder

Access all your web monitoring faster with Hexometer’s new browser app that enables one-click access to Hexometer from desktop and mobile devices.

At your service

Now you can sell personalized professional services through Gigrove’s store—making it effortless to provide your client’s the services they want and need.

Publish insta-ly

Metricool updated their Instagram publishing process so you can choose what type of post you want to make, preview it in the planner, and publish it directly from the Metricool mobile application. Plus, you can analyze the performance of your promoted Instagram posts and stories using their new payment details feature.

If we’ve learned anything from the past two years, it’s that success is determined by one’s ability to adapt to changing circumstances. (Oh, and that bread baking is overrated.) But what about ambition, the other trait we’ve always been told leads to success? Well, in this thought-provoking piece, you’ll be challenged to take a step back and consider how choosing to embrace adaptability over ambition might be the key to a happier, healthier life.

What do the ocean, the sky, and hyperlinks have in common? They’re all blue and we don’t know why. (“I should have paid closer attention in fourth-grade earth science class.”) In this fascinating deep dive, writer Elise Blanchard investigates the surprisingly intriguing history of hyperlinks and reveals how they came to be synonymous with this blue—tiful hue.

Nothing is scarier to a business owner than a disappointed or angry customer. (“Code red! We’ve got an all-caps email on our hands, team!”) As LEGO demonstrates though, with tailored, playful customer service, a mistake can actually be the perfect opportunity to not only save you from that one-star review but earn you a lifelong customer.

Need a workday break that's more engaging than a mindless game of Candy Crush? Data visualizer Noah Veltman instructed AI to generate posters for some famous films and the results are surreal, beautiful, and pretty dang cool. See if you're able to guess these movies, or if AI will trip you up.

*The first 400 products to get submitted and go live will receive $1,000 each. We will then give each product that goes live $250 until we run out of the $1M budget. All products must be submitted by November 17, 2021, at 11:59 p.m. (CST). Please visit the Black Friday Fund FAQ page for more info.