Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.

TODAY’S HEADLINES – 12.21.2021  
 
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DAILY SCOOP

Spider-Man draws audiences back to the movies, Gen Z leans into social justice on Instagram, and Broadway shuts down amid omicron surge

Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.


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SOCIAL MEDIA

What belongs in your influencer marketing brief

Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.


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DIVERSITY AND INCLUSION

How ‘minority’ communicators can push for DE&I progress

Leaders from a recent panel hosted by the Black Public Relations Society of Chicago talked about standing up for yourself and fighting racism from within the organization.



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THE CONSULTANT IS IN

5 films to help you think like a journalist

Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.


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INTERNAL COMMUNICATIONS

How internal comms can encourage employees to rest and recharge

Amid a burnout and employee fatigue crisis, here’s how to help workers find a better balance and more job satisfaction—boosting productivity and retention.


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DAILY SCOOP

Courts to allow Biden’s employer vaccine mandate, more workers returned to the office in November, and Meta voted worst company of the year

Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.


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MARKETING

22 expert tips to help plan your 2022 marketing strategy

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.



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SOCIAL MEDIA

How PR pros and brand managers can counter ‘cancel culture’ with influencers

IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.


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PR INDUSTRY

How to consider the return of in-person conferences for 2022

The author reflects on how to maximize your time at live events in the age of COVID.


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DAILY SCOOP

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.


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THE FRIDAY REPORTER

The Hill’s Brian Howard on media for a ‘changing America’

The podcast this week talks to Howard about the how political journalism is trying to meet a changing American audience, even as a pandemic swept the nation.



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A DAY IN THE LIFE

SCS’ Heather Broscious on what’s working heading into 2022

This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.


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DIVERSITY AND INCLUSION

2022 will be the ‘Year of Accountability’

Consider these recommendations for approaching fresh DE&I goals in the year ahead.


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DAILY SCOOP

Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage

Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.


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