Vice has partnered with research giant Kantar on two initiatives to prove to advertisers that its branded content is effective.
Now that Patch is profitable, the publisher wants other local news outlets to migrate their sites to its platform.
Ad agency Adgorithms hopes Albert, an artificial intelligence platform it developed that worked a campaign for Dole Asia, can reinvent how digital media planning and buying is done.
Nike's Breaking2 project brought three runners together in a failed attempt to finish a marathon in less than two hours. Despite the result, marketers say the brand still won.
On the latest Digiday Live, MailOnline's Lauren Dick discussed the publisher's experience with using Facebook's header-bidding product and more at the Digiday Programmatic Summit in Wicklow, Ireland.
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