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Create a world where everyone can be their favourite superhero

There is a strong emotional connection between consumers and the brands they love. That connection has produced $315.5bn in revenue sales of branded products in 2021.

Create a positive halo around your business by making fans happy with new product ranges that they will love.

Learn how to do this in the Brand Licensing Handbook . Discover the industry basics and how incorporating brands into your designs will attract loyal and new customers.

DOWNLOAD HANDBOOK

Brand Licensing Europe (BLE) is the European hub for brand owners, retailers and manufacturers to brainstorm new collaboration ideas and meet the partners that can bring them to life .

The world of fandom covers toys, fashion, gaming, entertainment, publishing and more. Anything that makes a consumer go from ‘want it’ to ‘need it’. And it all starts on our showfloor.

Meet PACMAN, Sonic the Hedgehog, Squishmallows, Call of Duty, Bratz, Teletubbies, Monopoly, Star Wars, NERF and more children's IPs at BLE. As a reader of Kidscreen , you're invited to start your licensing journey this October in London.

MORE ABOUT BLE

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