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Closing the CMO-CFO Digital Divide Viant's new report, Closing the CMO-CFO Digital Divide, features insights from CMOs and CFOs at leading U.S. companies and examines digital marketing's role in the traditional divide between marketing and finance, as well as how CMOs who build trust with their CFOs will succeed. This report reveals: CFOs' biggest concerns about digital marketing, and how CMOs can address themHow CMOs can earn increased investment in digital marketing effortsWhy companies aren't measuring digital marketing efforts - and why they should beGet the Report > ...Read More |
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The Better Way To Engage Your customers don't stand still, and neither should your insights. A 360-degree view helps to engage customers in the right way, which is important because personalization does matter. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, according to Forrester. The ultimate goal is to get to know the customer and provide a full experience (marketing, buying, and ownership) that's personally tailored to them. Moving toward effective personalization is a long-term investment, but today's customers expect it. See how to put audience data to work at: "Effective Personalization in a Real-Time World" ...Read More |
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Made to Order An Analysis of US Consumer Perception Towards Personalization: Demand for product personalization is on the rise At least one in four Americans have personalized a product either for themselves or for someone else, and nearly thirty percent report interest in personalization. The whitepaper Made to Order: An Analysis Of US Consumer Perception Towards Personalization uses YouGov data to provide insights into: Why brands should tap into personalizationWhich industries show strong potential for personalizationWho potential and current personalizers are and how best to reach them...Read More |
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Account-Based Marketing: The Art of the StartLeveraging a strong data foundation to fuel ABM Success. Get this white paper to see: Introduction: What is ABM?The State of ABMSpotlight on Data ChallengesPractical ABM Guideposts Marketing Leaders AdviseSummary: Road Readiness Check for a Strong ABM Start and Finish...Read More |
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