The Daily Scoop: Woman dies after drinking Panera's Charged Lemonade; brand faces lawsuit

Plus: ‘Verified’ users spread most misinformation on X and a disgusting viral incident at Tsingtao Brewery. 

6 Halloween PR campaigns ranging from scary good to just plain scary

From seriously good short horror films to questionable marketing decisions, THIS IS HALLOWEEN.  

New social media features and updates to know this week

Updates to X, Threads, Instagram and more.

Your Intranet: The Secret to Employee Retention?

The Daily Scoop: Republicans call House chaos ‘embarrassing’

Plus: Why ESG investments are declining; execs resign over Israel-Hamas statements.

How Rockstar Energy celebrates Día de los Muertos with pride, optimism and passion

“Proud to the Bones” campaign honors Latino artistry and tradition, culture and taste.

The Daily Scoop: Social media traffic to news sites plummets. What it means for PR.

Plus: Biden’s Oval Office address walks a fine line, Super Witch driver retires.  

Comms lessons from Rite Aid’s bankruptcy announcement

Here’s how to navigate through major changes as an executive communicator.

How to Run a Successful Intranet

The Daily Scoop: Delta walks back some changes to Sky Medallion program. Is it too late?

Plus: PRSA-NY president apologizes for Israel-Hamas email, Netflix surges after password crackdown.

These were the buzziest topics at PRSA ICON 2023

Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.