Sports teams mull name changes; Vogue Portugal apologizes for offensive cover; Addressing race with video; 10 ways to get media attention; and more

DAILY SCOOP

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.

DIVERSITY & INCLUSION

How Nationwide Children’s Hospital is addressing racism and advocating for health equity

By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity.

MEDIA RELATIONS

10 ways to get media attention during this pandemic

Here’s how reporters say you can get their attention during these turbulent times.

PR DAILY AWARDS

Showcase your top-notch content assets, campaigns, people and teams

Enter PR Daily’s Content Marketing Awards to earn recognition for your outstanding content creation. The entry deadline is July 24.

CRISIS COMMUNICATIONS

How COVID-19 has taught comms pros to lean into their strengths

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others.

DAILY SCOOP

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.

VISUAL & VIDEO COMMUNICATIONS

Video series about race relations put words into action at Encompass Health

Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.

CRISIS COMMUNICATIONS

3 tips to improve messaging to diverse audiences

Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.

BRANDING

Consumer brands must tap technology to stay relevant post-pandemic

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.

DAILY SCOOP

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.

THE WORKPLACE

How to network, connect and keep your career cranking amid COVID-19

Experts share five tangible ways to remain relevant and indispensable in this difficult job market.

SOCIAL MEDIA

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.

PR DAILY AWARDS

Showcase your top-notch content assets, campaigns, people and teams

Enter PR Daily’s Content Marketing Awards to earn recognition for your outstanding content creation. The entry deadline is July 24.

HOW WE DID IT

How to measure the efficacy of your channels

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.