DAILY SCOOP

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

Also: Volkswagen' launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.

PR INDUSTRY

PR agencies must look inward amid race to counsel brands on climate

Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.

DIVERSITY AND INCLUSION

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.

PR INDUSTRY

Post-pandemic, communicators must integrate the online and offline experiences

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.

PR INDUSTRY

How Volkswagen’s name-change gambit played online

The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?

DAILY SCOOP

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.

HEALTH CARE

3 essential lessons from health communicators to keep you going after COVID-19

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.

PR INDUSTRY

We want to know more about our readers—can you help?

Help us learn about the resources and insights you most covet in 2021 by taking our reader survey.

STORYTELLING

Spotlight on numeracy: How to use data for better communications messaging

Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.

DAILY SCOOP

GM omits specifics in response to racism allegations, Volkswagen holds former leaders accountable for emissions scandal, and Twitter offers new tool to target select audiences

Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.

THE BUSINESS MIND

How business acumen helps set meaningful goals and objectives

Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.

THE CONSULTANT IS IN

What is your company’s ‘Bridgerton’?

How businesses big and small are using cultural moments to drive meaningful social change.

RAGAN TRAINING TAKEAWAYS

3 post-WFH video storytelling mistakes

 Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.

DAILY SCOOP

Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot

Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.