| | | | | Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names Out-of-home work, plus 3 celeb videos By Tim Nudd Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through...
Read more » | | | | | | | | | | | Nearly Naked Ad Exec Really Wants You to Touch His Gnome in This Spoof Infomercial How to get ahold of Dic Dickerson By Gabriel Beltrone Not every agency leader would be comfortable starring nearly nude in a seedy late-night style infomercial designed to sell the shop's services. But Dic Dickerson, managing director of Toronto-based The Garden, sure seems to be. Witness for yourself as Dickerson finds his true, sultry calling in a 90-second, willfully grainy ad, evoking an '80s-era local...
Read more » | | Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else’s The investment is smaller than you think, and yields a higher ROI By Brian Schultz The first quarter of a new year is a time to set goals, reflect and look at a new calendar year, but it's also the start of a new cultural year. There's CES, the Super Bowl and SXSW, to rattle off a few events. As the head of an experiential marketing agency, it's an exciting...
Read more » | | Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated’s Third straight hack of the popular edition By Tim Nudd Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired "You're not you when you're hungry" style execution. Last year,...
Read more » | | | | | Michael K. Williams Debates Himself in This Riveting, Theatrical Short Film for The Atlantic The actor wonders if he's been typecast, but that's just part of the story By Tim Nudd Michael K. Williams delivers not one but four wonderful acting performances in this fascinating, brilliantly written long-form ad for The Atlantic, created by Wieden + Kennedy New York, in which the actor questions his career in Hollywood--and whether he really made his own path to where he is today. "You think I'm being typecast?" says...
Read more » | | The More You Donate to This Nonprofit to Help Sick Children, the More Colorful Its Ad Gets Brighten Max's day, quite literally By Gabriel Beltrone An inventive new fundraising campaign uses interactive video to show how donating money to support children with congenital heart disease can bring more joy into their lives. An animated video on nonprofit Little Mended Hearts' website Give a Fuller Life opens on Max, a boy whose world is quite literally devoid of anything--including color. As...
Read more » | | Diesel and David LaChapelle Offer Joyous Resistance With the Flamboyant ‘Make Love Not Walls’ Campaign Breaking down all barriers, physical and symbolic By David Gianatasio How do you break through an imposing wall of hate? With wild ballet dancing, same-sex kissing and an inflatable, rainbow-colored love-tank, of course! Fashion brand Diesel revels in diversity with its spring-summer "Make Love Not Walls" campaign, which was developed with Anomaly Amsterdam and includes a rousingly memorable short film by David LaChapelle. An Andy...
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