| | | | | Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names Out-of-home work, plus 3 celeb videos By Tim Nudd Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through...
Read more » | | | | | | | | | | | In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’ New campaign celebrates risk taking By Christine Birkner Insurance companies' ad campaigns typically focus on security and avoiding risk, but since 2014, small-business insurer Hiscox has taken a different approach, with a marketing strategy based on embracing risk. It's tagline: "Encourage courage." Hiscox's new campaign, developed with agency of record gyro and debuting with a full-page ad in The Wall Street Journal today,...
Read more » | | Snapchat Is Creating Original and Exclusive Content With Discovery Communications Collaboration will include a new series and scenes from TV shows By Marty Swant Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat. Today, the entertainment company announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat. In the next few months, Discovery said, the two companies will collaborate...
Read more » | | How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing Lessons learned from the PewDiePie mess By Adam Kleinberg Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during...
Read more » | | | | | Facebook’s TV App Gives Content Creators Yet Another Way to Get Their Work Seen Not quite ready for original programming, but that could soon change By Sami Main It's Facebook's world. We're just living in it, and soon, watching it on TV. As part of a larger announcement about its other video offerings, Facebook revealed that it will soon launch a TV app for Apple TV, Amazon Fire TV and Samsung Smart TVs. With so many other streaming apps available for smart TV...
Read more » | | Ogilvy Restructures Its U.S. Team With 9 New Group Leaders The start of a 'client-centric model' By Katie Richards Ogilvy USA CEO Lou Aversano today named nine key appointments following the agency's earlier announcement from Ogilvy Worldwide Chairman and CEO John Seifert of a global restructuring plan that would kick off in the U.S. "We've taken a client portfolio that we've built through our different capabilities of advertising, customer engagement, PR and media and...
Read more » | | GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts Working with both Nielsen and comScore on a new option By Jason Lynch As Nielsen's Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market. Longtime chief investment officer Rino Scanzoni--who in November was named executive chairman and CEO at Midas Exchange, WPP's media bartering division, and Modi Media, GroupM's...
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